Copywriting Third Edition
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Krátky popis
Writing copy is often assumed to be a natural talent. However,
there are simple techniques you can employ to craft strong written
content with ease. This revised edition teaches the art of writing
great copy for digital media, branding, advertising, direct
marketing, retailing, catalogues, company magazines and internal
communications, and aspects of writing for social media are
integrated throughout.There are also new interviews and case
studies. Using a series of exercises and up-to-date illustrated
examples of award-winning campaigns and communication,
*Copywriting, Third Edition takes you through step-by-step
processes that can help you to write content quickly and
effectively.
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Aktuálna Ø cena knihy Copywriting Third Edition je 31,30 €
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