Converted
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Krátky popis
When the world's biggest brands want to sharpen their digital
marketing strategy, they call Neil Hoyne - Google's Chief
Measurement Strategist and Senior Fellow at the Wharton School. In
his first book, he offers a simple, research-backed playbook that
anyone can use to find their best customers and develop
relationships that last. Under pressure for quick results and
facing fierce marketplace competition, too many marketers are boxed
into spaghetti-to-the-wall forms of digital marketing that limit
the potential of their long hours, countless experiments, and
warehouses of data. And in the end, they watch their competition
sprint ahead. But what if you built a business around long-term
relationships with customers, using data to understand who they
are, what they need, and where to find more customers just like
them? You can. And you'll leave your competitors, with all of their
data and their short-term thinking, to poke around in the scraps.
In Converted, you will learn how to: - Understand the full value of
each relationship - Engage in an ongoing conversation with your
best customers - Ask the right questions so you can anticipate your
customers' needs - Find more great customers A real person is
always on the other end of the transaction. Converted shows you how
to win their hearts.
Vývoj ceny
Aktuálna Ø cena knihy Converted je 30,88 €
Výber kníh autorov
Bantam ,
Neil Hoyne
Zobraziť všetky knihy autora
Bantam,
Neil Hoyne
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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