Competition Demystified
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Krátky popis
In the highly competitive world of business, understanding the
dynamics of strategy is the key to success.Bruce Greenwald, one of
the nation's leading business professors, presents a new and
simplified approach to strategy that cuts through much of the fog
that has surrounded the subject. Based on his hugely popular course
at Columbia Business School, Greenwald and his coauthor, Judd Kahn,
offer an easy-to-follow method for understanding the competitive
structure of your industry and developing an appropriate strategy
for your specific position. Over the last two decades, the
conventional approach to strategy has become frustratingly complex.
It's easy to get lost in a sophisticated model of your competitors,
suppliers, buyers, substitutes, and other players, while losing
sight of the big question: Are there barriers to entry that allow
you to do things that other firms cannot?
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Slovart
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Slovart
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