Breaking Twitter
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Krátky popis
New York Times bestselling author Ben Mezrich pulls back the
curtain on the most volatile, complex, and bizarre corporate
takeover in history: Elon Musk’s acquisition and subsequent
occupation of Twitter.In October 2022, Elon Musk marched through
Twitter’s front doors carrying a kitchen sink, tweeting a message
to his millions of followers: ‘let that sink in’. His takeover came
with the promise of fundamental changes, but nothing could prepare
the company for the chaos to come – brutal, sometimes arbitrary
mass firings, an exodus of advertisers and ‘blue-tick’ celebrities,
and a vicious Shakespearean battle for control.With unique access
to Twitter employees and Musk’s confidants, this is the astonishing
story from all sides, revealing a wealth of new details. Follow the
darkly comic, self-inflicted, and sometimes frightening events that
led Elon into an emotional downward spiral. The whole world was
watching. Breaking Twitter provides ringside seats to one of the
most dramatic and compelling business stories of our time. Elon
Musk didn’t break Twitter. Twitter broke Elon Musk.‘Uproarious…
Stimulating enough to keep even an unmedicated narcoleptic
awake.’Washington Times on The Accidental Billionaires
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Aktuálna Ø cena knihy Breaking Twitter je 20,85 €
Výber kníh autorov
Mezrich Ben ,
Macmillan Business
Zobraziť všetky knihy autora
Mezrich Ben,
Macmillan Business
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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