Brand Vandals
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Krátky popis
Thanks to the rise of social media, what audiences think and say
about organizations has never been more critical. Steve Earl and
Stephen Waddington's Brand Anarchy examined the impact of media
change and the new reputation landscape brought about by
disaffected shareholders, customers and staff voicing their
opinions to a global Internet audience. The authors continue the
story here with the brand vandals going one step further,
mobilising themselves, and the Internet, to wage war on
organisations and willfully cause lasting reputational damage. For
the organization, engagement isn't an option, it's a necessity.
Brand vandals are forcing a level of dialogue that organizations,
public and private, have never had to contemplate before. Smart
organisations are helping to define the future of modern brand
communication by retooling their public relations and
communications teams to truly get to grips with the challenge of
engaging audiences in a 24/7 conversation that not only answers
criticism, but positively rebuilds corporate reputation. Is your
organisation ready for the brand vandals?
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