Binge Times
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Krátky popis
The first comprehensive account of the biggest wake-up call in the
history of the entertainment business: the pivot to streaming. Go
inside a disparate group of media and tech companies -- Disney,
Apple, AT&,amp,T/WarnerMedia, Comcast/NBCUniversal and
well-funded startup Quibi - as they scramble to mount
multi-billion-dollar challenges to Netflix. After spotting Netflix
and the deep-pocketed Amazon Prime Video a decade's head start,
rivals from the tech and start-up realm (Apple, Quibi) and
traditional media (Disney, WarnerMedia, NBCUniversal) all decided
to move mountains to enter the streaming game.At a cost of
billions, each went after their own piece of the market, launching
five new services in a seven-month span. And just as the derby was
heating up, the coronavirus pandemic arrived, a black-swan event
bringing short-term benefits but also stiff challenges. The battle
for streaming supremacy may end up having more than one winner, but
the cost and disruption to decades-old business models have also
produced a lot of losers.Binge Times reveals the true costs of the
vision quest as companies are turned inside-out and repeatedly
redraw their org charts and strategic plans. Stretching from
Silicon Valley to Hollywood to Wall Street, it is a mesmerizing,
character-rich tale of hubris and ambition, as the fate of a
century-old industry hangs in the balance.
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