Bezonomics
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Krátky popis
'An easy and engaging read...Quite often, though, it is
eye-opening' Hugo Rifkind, The Times 'Does a valuable job of
explaining how Amazon sees itself' Financial TimesAmazon is the
business story of the decade. Jeff Bezos, the richest man on the
planet, has built one of the most efficient wealth-creation
machines in history. Like a giant squid, Amazon's tentacles are
squeezing industry after industry and, in the process, upsetting
the state of technology, the economy, job creation and society at
large.So pervasive is Amazon's impact that business leaders in
almost every sector need to understand how this force of nature
operates and how they can respond to it. Saying you can ignore Jeff
Bezos is equivalent to saying you could ignore Henry Ford or Steve
Jobs in the early years of Ford and Apple. These titans
monumentally changed how we do business, redefining the rules on a
global scale.Amazon founder Jeff Bezos is the new disruptor on the
block. He has created a 21st century algorithm for business and
societal disruption. He has turned the retail industry inside out,
is swiftly dominating cloud computing, media and advertising, and
now has his sights trained on every other domain where money
changes hands and business is transacted.But the principles by
which Bezos has achieved his dominance - customer obsession,
extreme innovation and long-term management, all supported by
artificial intelligence turning a virtuous-cycle 'flywheel' - are
now being borrowed and replicated. 'Bezonomics' is for some a
goldmine, for others a threat, for still others a life-shaping
force, whether they're in business or not. Brian Dumaine's
Bezonomics answers the fundamental question: how are Amazon and its
imitators affecting the way we live, and what can we learn from
them?
Výber kníh autorov
Brian Dumaine ,
Simon & Schuster Ltd
Zobraziť všetky knihy autora
Brian Dumaine,
Simon & Schuster Ltd
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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