Be. More. BrewDog
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Krátky popis
Rip up the rule book the BrewDog way!Iconic, controversial, and
hugely colourful, BrewDog has never done business the way other
companies do. This snappy staff manual, written by co-founder James
Watt, reveals how it thinks, works and makes some of the best loved
craft beers in the world like Punk IPA and Tactical Nuclear
Penguin. Founded by two men and a dog, its groundbreaking business
model - crowdfunded by 'Equity Punks' - has attracted admiring
glances from many established and aspiring entrepreneurs.Over 10
years on, it is still anarchic, radical and ever successful, with
an ever-growing global presence. This book lays its soul bare,
revealing its mission to create a whole new type of business,
spread the passion for great craft beer and 'turn the global beer
scene on its head'. With chapters covering their BrewDog Charter,
Dogmas, Journey and Signature Benefits, the unconventional,
unexpected and innovative world of BrewDog gives advice for holding
fast, gripping the wheel and driving like you [expletive removed]
stole it!
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