Barca
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Krátky popis
'This is a masterfully written history of the world's greatest
football club. Mes que un book!' - GARY LINEKERFrom the bestselling
co-author of Soccernomics comes the story of how FC Barcelona
became the most successful football club in the world - and how
that envied position now hangs in the balance. Barca is not just
the world's most popular sports club, it is simply one of the most
influential organisations on the planet.With almost 250 million
followers on social media and 4 million visitors to its Camp Nou
stadium each year, there's little wonder its motto is 'More than a
club'. But it was not always so. In the past three decades,
Barcelona has transformed from regional team to global powerhouse,
becoming a model of sporting excellence and a consistent winner of
silverware.Simon Kuper unravels exactly how these transformations
took place. He outlines the organisational structure behind the
club's business decisions, and details the work of its coaches,
medics, data analysts and nutritionists who have revolutionised the
sporting world. And, of course, he studies the towering influence
of the club's two greatest legends, Johan Cruyff and Lionel
Messi.Like many leading global businesses, FC Barcelona closely
guards its secrets, granting few outsiders a view behind the
scenes. But, after decades of writing about the sport and the club,
Kuper was given unprecedented access to the inner sanctum and to
the people who strive daily to keep Barcelona at the top. Erudite,
personal, and capturing all the latest successes and upheavals, his
portrait of this incredible institution goes beyond football to
understand Barca as a unique social, cultural, and political
phenomenon.",I began my research thinking I was going to be
explaining Barca's rise to greatness, and I have, but I've also
ended up charting the decline and fall.",
Výber kníh autorov
Simon Kuper ,
Short Books Ltd
Zobraziť všetky knihy autora
Simon Kuper,
Short Books Ltd
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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