Aristotles Guide to Self-Persuasion
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Krátky popis
Show yourself who's in charge using the original art of persuasion,
backed by contemporary pop culture examples that make transforming
your habits and achieving goals easy, even fun—from the New York
Times bestselling author of Thank You for ArguingRhetoric once sat
at the centre of elite education. Alexander the Great, Shakespeare
and Martin Luther King, Jr. used it to build empires, write
deathless literature and inspire democracies.Here, Heinrichs shows
us how these persuasive tools, honed over more than three thousand
years of use persuading others, can be turned on our most difficult
audiences – ourselves. Using techniques invented by the likes of
Aristotle and Cicero and deployed by some of history’s most
persuasive characters, we see how rhetoric can convert the
gloomiest of situations into positive ones. Illustrated with
examples from history and pop culture – Winston Churchill, Iron
Man, Dolly Parton, and the woman who serendipitously invented the
chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests
the tools of self-persuasion and asks: Can the same techniques that
seduce lovers, sell diet books and overturn governments help us
achieve our most desired goals?Filled with entertaining and
scientific studies that showcase the life-changing power of
language, Aristotle's Guide to Self-Persuasion will teach you how
to be the most successful person you can be, just by talking to
yourself.
Výber kníh autorov
Penguin Books Ltd ,
Jay Heinrichs
Zobraziť všetky knihy autora
Penguin Books Ltd,
Jay Heinrichs
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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