App and Mobile Case Study Book
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Krátky popis
This guide focuses on what is a must for all brands if they are to
be leaders in the future: being mobile. From applications for
mobile devices, such as phones and tablets, to mobile websites, the
book includes over 80 stories of how each has cracked into the
newest market on the internet, where users are connected 24/7. The
five chapters—Games, m-commerce, Promotional, Social, and
Utilities—include the likes of Angry Birds, Jamie's 20 Minute
Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram,
Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must
for anyone willing to understand the world of mobile and
connectivity: the two ingredients at the very core of communication
these days. Jumping on the mobile bandwagon has enabled numerous
companies to prosper and discover new markets. Introduced by Ralph
Simon (",the Father of the Ring Tone",), this book is particularly
aimed at designers, advertising and communication professionals,
product managers, and interactive agencies, but will also be of
interest to anyone curious about exploiting the mobile experience.
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