All-American Ads of the 60s
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Krátky popis
With the consumerist euphoria of the fifties still going strong and
the race to the moon at its height, the mood of advertising in the
sixties was cheerful, optimistic, and at times, revolutionary. The
decade’s ads touted perceived progress?such as tang and instant
omelets - ",just add water",?while striving to reinforce good old
American values.Stars like Sean Connery, Woody Allen, Salvador
Dalí, and Sammy Davis Jr. endorsed everything from bourbon to
handmade suits in an attempt by Madison Avenue to urge Americans to
open their wallets and participate in one giant consumer binge.
Social change at the end of the era brought psychedelic swirls and
liberated women and minorities to a newly conscious public. Keep an
eye out for some of the more surprising and controversial ads?such
as Tupperware billing its storage container as a ",wifesaver.",From
forgotten cars, to cigarettes to food and much more, this colorful
collection of print ads explores the wide, wonderful world of 60s
Americana.
Výber kníh autorov
Taschen GmbH ,
Steven Heller
Zobraziť všetky knihy autora
Taschen GmbH,
Steven Heller
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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