All-American Ads of the 2000s
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Krátky popis
Post-9/11, America’s sense of invincibility was shaken. The dotcom
bubble had burst, there was war with Iraq, and eco-angst was
becoming mainstream, as evidenced by impressive sales of the Toyota
Prius. For escapism, self-expression, and even romantic connection,
America turned to tech.Geeks were the new superheroes, and the iPod
and iPhone reigned supreme, both commercially and creatively.
Social media began its unstoppable rise, with MySpace and Facebook
pushing brands to get more interactive with consumers. Prestige
dramas—The Sopranos, Mad Men, and Breaking Bad—populated the small
screen, while Netflix swapped mailing DVDs for streaming content,
the reality TV star was born, and Paris Hilton decreed, “That’s
hot!”.Amazon and eBay threatened the cultural centrality of the
shopping mall, and every famous name from Michael Jordan to Madonna
could be found on scotch, sneakers, and scents. Health and wellness
fueled the growth of brands like Whole Foods and Lululemon, and
consumers increasingly valued experiences, ethics, and
personalization. Featuring 10 chapters covering the full range of
advertising, from food and fashion to entertainment, business,
travel, and automobiles—with special mentions for the worst as well
as the best—All-American Ads of the 2000s captures a time when ads
still had the power to sell products and dreams in the millions,
but mirrored a nation in the midst of profound transition.
Výber kníh autorov
Taschen GmbH ,
Steven Heller
Zobraziť všetky knihy autora
Taschen GmbH,
Steven Heller
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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