Algospeak
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20,85 €
Knihyprekazdeho.sk
20,85 €
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(dodanie do 3 dní)
Krátky popis
",Incisive and funny, this is a page turner from start to finish.
Algospeak is a must read for anyone seeking to understand how we
communicate today.", - Taylor Lorenz, author of Extremely
Online",Algospeak takes our understanding of online communication
to a new level.", - David Crystal, author of How Language WorksFrom
the rise of leetspeak and words such as ",unalive", to the trend of
adding ",-core", to different influencer aesthetics, the internet
has ushered in an unprecedented linguistic upheaval. We're entering
an entirely new era of etymology, heralded by the invisible forces
driving social media algorithms.And with over 7 billion internet
users uploading over 2.5 quintillion bytes of media every day, the
sheer volume of potential new words is astounding.In Algospeak,
online etymologist Adam Aleksic shines a light on the roots of
words that we don't realise have come from unexpected places - from
incel culture, from the innovation of users trying to get around
content moderation algorithms, from the marketing speak that has
invaded our personal lives. New slang emerges and goes viral
overnight. Accents are shaped or erased on YouTube.Grammatical
rules, loopholes, and patterns surface and transform our
interactions, social norms and habits.Algospeak tells, through
words, the bigger social story of how language shapes us, just as
much as we shape it.