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Krátky popis
Though most of us change the channel or make a trip to the bathroom
during commercial breaks, there are actually ads out there that are
more like thought-provoking short films than the pushy,
one-dimensional, in-your-face ads we know and hate. Whether it's an
ad for the latest Nike sneaker or to raise awareness about the
hazards of speeding, a commercial has lot to communicate in under a
minute, and it takes the sharpest creative minds to figure out how
to execute ads that are entertaining and even eye opening while
getting the message across. This guide rounds up the best
commercials of recent years. Chapters are organized by subject,
such as socio-political, food and beverage, cars, technology, and
media, and individual entries include screenshots, art director
briefings, pre-production material (such as sketches and
storyboards), and a fact sheet listing technical details. This book
is a must-have not only for creative professionals, but also for
anyone who's interested in inventive commercials and what goes into
making them. All ads featured in the book are on the included DVD.
Výber kníh autorov
TASCHEN ,
Julius Wiedemann
Zobraziť všetky knihy autora
TASCHEN,
Julius Wiedemann
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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