Advertising for People Who Don't Like Advertising
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Krátky popis
This is a book by a company that dislikes advertising as much as
anyone. Nevertheless, it makes adverts. It has worked with global
brands to produce fashion collections and promoted a town with a
mass wedding. It creates advertising with more human, truthful
communications. The company's name is KesselsKramer. This book
describes how to make something you like out of something you
don't. As well as drawing on its own experiences, KesselsKramer
listens and learns from those who doubt the advertising industry.
Stefan Sagmeister explains how quitting work makes you better at
working, Hans Aarsman discusses authenticity in imagemaking, and
Alex Bogusky looks at ways to help capitalism grow up. Advertising
for People Who Don't Like Advertising is partly a creative handbook
and partly an attempt to make the world a very slightly better
place. It's intended for anyone who has ever hated a web banner or
zapped an ad break.
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Slovart
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Slovart
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