A Story is a Deal
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Krátky popis
In this highly anticipated follow-up to the Sunday Times bestseller
The Science of Storytelling, acclaimed story guru Will Storr shows
you how to engage and influence your audience to create
irresistible pitches, build passionate brand loyalty, motivate
teams and lead with effectiveness and charisma.Using the latest
findings from social psychology, evolutionary psychology,
organisational psychology and neuroscience, A Story is a Deal
argues that we won't unlock the true power of story if we treat it
merely as something we read on a page, see on a screen or hear in a
speech. Storr shows how successful stories shape identities, which
changes beliefs, drives action and achieves extraordinary
results.With examples ranging from Aztec rituals to Apple's
legendary advertising successes (and long-forgotten fails), A Story
is a Deal lays out a revolutionary new method for creating the most
persuasive messaging: by harnessing the power of our storytelling
brains.
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