All-American Ads Alc & Tobacco
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Krátky popis
Vices or virtues: drinking and smoking provided marketers with
products to be forged into visual feasts. In this lush compendium
of advertisements, we explore how depictions of these commodities
spanned from the elegant to the offbeat, revealing how
manufacturers prodded their customers throughout the 20th century
to imbibe and inhale. Each era’s alcohol and tobacco trends are
exuberantly captured page after page, with brand images woven into
American popular culture so effectively that almost anyone could
identify such icons as the Marlboro Man or Spuds MacKenzie, figures
so familiar they could appear in ads without the product itself.
Other advertisers devised clever and subliminal approaches to
selling their wares, as the wildly successful Absolut campaign
confirmed. Even doctors contributed to a perverse version of
propaganda, testifying that smoking could calm your nerves and
soothe your throat, while hailing liquor as an elixir capable of
bringing social success. Whether you savor these visual delights,
or enjoy inhaling and wallowing in forbidden pleasures, you will
certainly be thrilled by this exploration of a decidedly
vibrant—and sometimes controversial—chapter of advertising history.
Výber kníh autorov
TASCHEN ,
Steven Heller
Zobraziť všetky knihy autora
TASCHEN,
Steven Heller
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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