10 Principles of Good Advertising
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Krátky popis
The popularity of the television series 'Mad Men' has raised the
public awareness of advertising firms and what may or may not
happen behind the scenes. We all recognise advertising when we see
it: it's those bits that surround the editorial content in papers
and magazines, that interrupt TV programmes or pop up on the
websites you like to browse. As a discipline it might be defined as
follows: advertising is about creating a message about something
(usually a product or service) and then getting it out to people in
the hope that they will react in a particular way - which in all
likelihood means 'buying'. Or put another way, it's paid persuasive
communication that uses the mass media to connect an identified
sponsor - the person or company that pays for the ad - with its
target audience. This book examines the different elements of those
definitions and shows readers - through discussion of the ten key
principles underlying all great advertising - how to create
dynamic, well-targeted adverts of their own. Engagingly written by
journalist and critic Robert Shore, this book provides the basic
principles behind creating a successful advertisement.With clear
explanations, illustrations and checklists for each chapter, the
reader is guided through what goes into making an advertisement
work.
Výber kníh autorov
Vivays Publishing ,
Robert Shore
Zobraziť všetky knihy autora
Vivays Publishing,
Robert Shore
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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